“Products that just scratch the surface, like simple tours of famous universities, have fallen out of favor with the market,” Zhang says.
Language training, NASA’s space camp, computer programming, homes
tays, wild animal care and desert and museum experiences are among the most popular options.
“Certain volunteering and public-welfare routes have seen a particularly fast increase in bookings,” Zhang says.
During the recent winter vacation in February, study-t
rip bookings surged by 80 percent compared with the same period of last year.
Domestic trips cost roughly 4,500 yuan ($663) per capita on ave
rage, while expenditures hit 21,000 yuan for outbound experiences, the agency reports.
Parents from Shanghai, Beijing and Guangdong province’s Guangz
hou and Shenzhen are the most willing to spend, according to Ctrip’s data.