He said an ideal souvenir is one that is practical, rem

niscent of local experiences, artistic and portable. “The souveni

r market is huge and growing, given the expanding Chinese middle-inc

ome population and consumers’ increasing purchasing po

wer. But to earn money in this market, souvenir-makers should do a much better job.”

China has the world’s largest and fastest-growing middle-income group (more than 400 m

illion, or 140 million families as of 2017), said Ning Jizhe, head of the National Bureau of Statistics, in January.

Their annual family income is between 100,000 yuan and 500,000 yu

an. This enables them to buy cars, properties and tourism packages, Ning said.

“Many im2pulsive purchases will be made during travels, either for self or to gift to relatives and friends,” said He.

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